Work place: Hanoi
We’re looking for a Senior, Growth Analytics to partner with sale, marketing, product and data science teams to power the growth of user acquisition & retention through data-driven insights. An ideal candidate should have robust knowledge of consumer lifecycle and behavior analysis, customer segmentation, performance marketing and business operations for user-centric digital product company.
Identify key user insight to identify new ways to scale user growth. This includes promotion scheme, user segmentation, conversion funnel optimization, churn analysis, cross-sale opportunities
Partner with Sales, Marketing, Product & Data Science team to analyze and synthesize the data required to launch, scale, and improve the efficiency of promotion programs & other growth initiatives
Build presentation to influence senior stakeholders and enable data driven decision making. Work with cross-functional teams to rapidly execute & achieve monthly targets of user growth
Design and develop business metrics, create insightful automated dashboards and data visualization to track them and extract useful business insights
Support the allocation and ROI measurement of budget for user growth in weekly, monthly and quarterly planning cycles
- 3+ years of relevant work experience in data analysis/management consulting/performance marketing/Data analyst or BI (Marketing & Finance is preferrable ), Business Analyst, Project Management, Auditor, and other analytical experience for top tier consulting or technology firms
- Ability to collaborate and influence effectively across different teams and departments
- Quantitative discipline with strong business sense and ability to articulate complex analyses to a wide range of audiences, and translating these to actionable business insights
- Comfort with ambiguity; demonstrated experience in testing hypotheses and solving problems without well-defined direction.
- Experience in processing big amount of data and be familiar with SQL, Big Query, Data Studio, Presto, Power BI, Tableau etc.
- Background from payment, ecommerce, retail banking is a plus